Successful Internet marketers know that they must utilize every bit of new technology. If your business falls behind on these technologies, customers might begin to doubt you. On the other hand, if you demonstrate a willingness to take risks and employ cutting-edge business tactics, customers will respect your innovative practices. When designing a website to market a product or service online, include a “resources” section. Adding a resources section attracts potential clients to your site by increasing your search engine ranking. It also means that viewers of your site are more likely to return to view those resources, and might end up buying your product later.

Find unique ways to give gifts. A good idea is to hide terms within an article, and tell customers to search for them. Give them a free treat for doing so. Customers will feel closer to you this way, thus, increasing the chances of them buying your product.

One of the top internet marketing ideas is to give clients additional money off if they spend more than a specified amount of money. Consider offering a discount to customers who spend more than a set amount of money; you decide what that amount of money will be. This is a smart move to get customers to buy more of your products. Even though it is nice to have an 800 number available so that users do not have to pay in order to contact you, it is also a good idea to put the local number of your business online as well. This gives users an idea of what area you operate from and that is important to some people. Remember the point of your site should be to attract customers. If your website is bogged down with excess data, your customers will inevitably get lost and you will lose hundreds of potential buyers. Never forget that there is a time for data, and a time for attractive language. When you are creating your page, make sure that you do not embed Windows Media player or Apple QuickTime. This will increase the time that it takes your webpage to load, which can frustrate your customers. Also, if the visitor does not have this application installed, it will yield a large, tacky error box.

Make use of word-of-mouth in the form of viral videos. With a little creativity you can make a viral video that will appeal to the masses. If you do it properly, it will have more impact than any type of marketing campaign. For more effective marketing, try mentioning guarantees in your promotional content. People need to know that they are not risking a lot by buying from you, so a guarantee is always a good thing. Most people work hard to make their money, and knowing you guarantee your products increases their comfort level when it comes to spending that money.

To lower your sites bounce rate, make sure it loads quickly. A high bounce rate can have a serious impact on your page rank, and nothing raises a sites bounce rate like slow loading images.

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One of the best ways to speed up your sites load time are image loading plug-ins like W3 Total Cache. You can also try changing aspects of your site that typically take a long time to load..

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